Ep18: Mastering Product Launches; w/ Derek Osgood, Founder & CEO, Ignition — Product Market Fit

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Derek Osgood is the founder & CEO of Ignition and a seasoned Product Marketer. Ignition is “the platform for go-to-market” — a collaborative hub to plan, execute, and measure launches. In today’s discussion Derek shares the keys to a successful launch; Ignition’s experience launching on Product Hunt and AppSumo; why Apple is so successful with their launches and much more; so tune in and get ready to master your next product launch.  As always, I love to hear from you so please leave a rating or review wherever you love to listen and/or contact me directly via email, LinkedIn or Twitter (links below).  Timestamps: (00:00) Intro (02:16) What is Ignition? (03:27) Ignition's origin story (04:43) The concept of launching new things (08:33) The ideal customer profile (09:50) Ignition as a company (10:40) How to orchestrate a successful launch? (14:22) We bring competitors together (14:55) A suite solution (15:23) The balance between new launch and new features (17:28) Launching Mistakes (20:15) Different launching platforms (24:10) Launching metrics (28:04) Product Market Fit (29:02) Cool product launches (30:49) Apple the mother of launches (33:30) Growing Ignition (36:00) How will AI impact content marketing? (37:50) How does Ignition incorporate Ai? (39:47) What is the grand vision for Ignition? (40:33) Lighting round Guest contact info: linkedin.com/in/derekosgood3/ derek@haveignition.com haveignition.com Sponsor:  This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to grwth.co. Get in touch with Mosheh: linkedin.com/in/moshehp twitter.com/MoshehP hello@pmfpod.com www.pmfpod.com