EP16: Predictive Marketing; w/ Ömer Artun, founder & CEO, AgilOne (acq. by Acquia) — Product Market Fit

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As our special guest this week, we have Ömer Artun, who founded AgileOne in 2006 and held the CEO role until he sold it to Acquia in 2019. Now he's pursuing his dream of running his own restaurant. Omer explains how to leverage customer data to anticipate their needs, preferences, and behaviors. During our conversation, he also gave us some insight into his experience building, scaling, and selling AgileOne. He emphasizes the importance of having “grit as startups don't fail because it's a bad idea or Startups only fail if the founder gives up”.  Timestamps:  (00:00) Intro Guest contact info: omer@artun.com  Support Turkey: Ahbap Organization: https://ahbap.org/disasters-turkey Sponsor: This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. Get in touch with Mosheh: www.linkedin.com/in/moshehp  twitter.com/MoshehP hello@pmfpod.com  www.pmfpod.com