Delphine Bellini Revived a Brand Dead for 60 Years. Now It's Fashion's Hottest.

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How do you bring a legendary brand back from the dead? When Delphine Bellini joined Schiaparelli in 2014, the fashion house had been dormant for over 60 years. There were no customers, no modern business, and no blueprint for success—just the legacy of one of fashion's most visionary founders. A decade later, Schiaparelli has become one of the most influential and talked-about brands in luxury fashion. In this conversation, Delphine shares with Maria what it actually took to pull off that transformation: convincing people to believe in a vision before the results existed, partnering with creative director Daniel Roseberry to redefine the house for a new generation, and resisting the pressure for quick wins in favor of building something exceptional. All that and more on this episode of Pretty Tough. Pretty Tough is produced in partnership with VOX MEDIA. ⁠⁠⁠Listen to every episode on your favorite podcast platform: ⁠⁠⁠⁠⁠Listen to every episode on your favorite podcast platform⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Follow Maria on Instagram ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Follow Maria on X⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Follow Pretty Tough on Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Subscribe to Pretty Tough on Substack⁠⁠⁠ 00:00:00 Intro: The unexpected journey to leadership 00:01:48 Dressing superstars: The experience behind the Golden Globes 00:03:00 Balancing legacy and the future of Schiaparelli 00:05:13 Elsa Schiaparelli’s avant-garde history and influence 00:06:23 Defining the brand identity without traditional logos 00:08:08 The collaborative design process: Creating "selfish details" 00:10:35 Building a dormant brand: The conviction to take time 00:13:28 Applying lessons from luxury cruises to haute couture 00:15:20 Performance, struggle, and the athlete-creative connection 00:16:33 Leading young talent through passion 00:17:35 The leader as a facilitator: Navigating collective roles 00:19:10 Discovering Daniel Roseberry’s creative vision 00:20:45 Aligning creative magic with business needs 00:22:27 The psychology of the showroom experience 00:23:55 Why Schiaparelli shows are deeply emot