Winning the Digital Shelf: Acosta Group on AI, Strategy and Growth

Description

In today’s AI-driven retail environment, winning the digital shelf requires more than strong content: It demands strategy, speed and constant adaptation. In this conversation with The Food Institute, Shannon Hodock, SVP of Connected Commerce at Acosta Group, breaks down what it takes for CPG brands and retailers to stay competitive, from building a compelling brand story to translating consumer and shopper insights into action. From digital shelf fundamentals to emerging trends in AI and commerce, Hodock shares a clear view of how brands can position themselves to win in an increasingly complex landscape. _____________________________________________________________ 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝘂𝘀: ✳️Website: foodinstitute.com 𝗟𝗲𝘁'𝘀 𝗚𝗲𝘁 𝗦𝗼𝗰𝗶𝗮𝗹: ✳️Instagram: https://www.instagram.com/foodinstitute/ ✳️ TikTok: https://www.tiktok.com/@thefoodinstitute_ ✳️LinkedIn: https://www.linkedin.com/company/the-food-institute/ ✳️Facebook: https://www.facebook.com/TheFoodInstitute ✳️Twitter: https://twitter.com/FoodInstitute 𝗦𝗶𝗴𝗻-𝘂𝗽: ✳️Free Daily Newsletter- https://lp.constantcontactpages.com/su/Z0oAfQy ____________________________________________ 𝗩𝗶𝗱𝗲𝗼𝘀 𝗬𝗼𝘂 𝗠𝗮𝘆 𝗘𝗻𝗷𝗼𝘆: 🎥 FI Spotlight Playlist https://www.youtube.com/playlist?list=PLlP6JGWYm4VhHU21ouETIGO5iADMkSZ2y