Why Nigerians Don't Buy (Even When They Need It) | Ayo Akinola - PiggyVest Co-Founder

Description

He co-founded PiggyVest, one of Nigeria's largest savings and investment platforms, after failing at over 10 businesses. Years earlier, he had been suspended and expelled from Covenant University.In this episode of Living Boldly, I sit down with Ayo Akinola, co-founder of PiggyVest and author of Credit Alert, to unpack why some businesses never grow, why customers don't always buy what they need, and the questions every entrepreneur should ask before investing more time and money into a business. We also discuss why Nigerians buy what they buy, the biggest money mistakes founders make, and why building a business requires more than just a good idea.Tired of hearing "I'll get back to you" from customers when what you really want is "Please send account number"? This conversation is for you.Chapters0:00 — Introduction0:22 — Ayo's Early Life & Family Background2:08 — Ayo's Entrepreneurial Journey at Covenant University4:39 — Getting Suspended & Expelled7:32 — Why Over 10 Businesses Failed Before PiggyVest13:00 — Is Your Business Actually a Business? (The 3-Question Test)17:30 — The Money Mistake Killing Small Businesses19:01 — Why Every Founder Should Pay Themselves First20:13 — Building the Right Team25:22 — Choosing the Right Business Partner25:57 — How PiggyVest Built Trust30:09 — How to Sell to Nigerians33:06 — Credit Alert & Entrepreneurial Lessons38:31 — Rapid Fire Questions[Resources & Links]Follow Living BoldlyInstagram — https://www.instagram.com/livingboldly_TikTok — https://www.tiktok.com/@_livingboldlyX — https://x.com/livingboldlypod?s=21Host Outfit from - https://www.instagram.com/lohije_/?hl=enThis episode is supported by TapTap Send. If you're sending money to Nigeria from the US, UK, EU, Canada, or Australia for the first time, use code TAPTAPQUEEN to get a $20 bonus: https://taptapsend.onelink.me/Lrab/wrSubscribe for more conversations with people who've built, failed, reinvented themselves, and chosen to Live Boldly.