What this CEO of a drinks company learnt from the tech industry

Description

One of Anubha Sahasrabuddhe’s proudest moments was getting Chinese consumers to drink Coca-Cola – and lots of it. Earlier in her career, Sahasrabuddhe, now the chief executive of brewing giant Lion, was asked to go to China in the run-up to the Beijing Olympics and take on the competition, Pepsi. Sahasrabuddhe’s stint was a success, but there were also failures. The experience led the chief executive to adopt a strategy she says the tech industry has mastered. On this week’s episode, BOSS editor Sally Patten sits down with the boss of Australia’s second biggest brewing company to find out how past mistakes have shaped future wins.See omnystudio.com/listener for privacy information.