Tira, Bombay Shaving Co., Inde Wild | WTF is Fueling India's Beauty & Skincare Revolution? | Ep. 25

Description

Three founders leading India’s skincare wave – Bhakti Modi (Tira), Shantanu Deshpande (Bombay Shaving Company), and Diipa Khosla (Inde Wild) join me to share the highs and lows of building beauty and skincare brands and the trends shaping this booming industry.Timestamps:00:00 - Intro02:39 - Bhakti’s journey & love story05:14 - Diipa’s road to Inde Wild10:34 - Persona’s role in brand building15:07 - How Shantanu started20:48 - Valuations & industry secrets27:30 - Decoding the salon industry34:58 - How Inde Wild made Champi cool again38:01 - Market size & shifting narratives45:14 - Marketing quality & building a community52:41 - Why fragrance is exploding1:00:42 - Community’s role in branding1:08:04 - Cracking the BPC industry1:22:26 - Omnichannel: A must-have?1:27:15 - Tariffs, growth & social selling1:31:00 - Can Indian brands go global?1:34:51 - Cracking influencer marketing1:42:15 - Sampling, distribution & minis1:48:07 - Sustainability: Do founders still care?1:52:54 - What’s the next wave?2:04:39 - How the world perceives India2:09:48 - Tech’s role in customising2:16:10 - Nikhil’s & Diipa’s tattoos2:18:14 - Why founders need grit2:19:47 - Bhakti & Tira’s origin story2:34:10 - Inside Tira: From concept to customer2:38:34 - Do celebrity brands work?2:44:51 - Why Diipa started Inde Wild2:48:25 - Mass, premium, prestige: Which segment is winning?3:05:45 - Quick commerce & Tier 2 markets3:11:11 - Ayurveda: Still a novelty?3:14:43 - The making of Bombay Shaving Company3:21:39 - From idea to product: Manufacturing & patents3:30:14 - Advice to aspiring skincare founders#NikhilKamath - Investor & EntrepreneurTwitter: [https://x.com/nikhilkamathcio] (https://www.youtube.com/redirect?even...)Bhakti Modi - CEO, TiraInstagram: https://www.instagram.com/bhaktim679/...LinkedIn: / bhakti-modi-98a32293 Diipa Khosla - Founder, Inde WildInstagram: https://www.instagram.com/diipakhosla...LinkedIn: https://in.linkedin.com/in/diipa-khos....Website: https://india.indewild.com/?utm_campa...Shantanu Deshpande - Founder, Bombay Shavi