Prada Group CEO: Why Patience Beats Trends | Podcast | In Good Company

Description

In this episode of In Good Company, Nicolai Tangen sits down with Andrea Guerra, CEO of the Prada Group, in Milan to explore the art of building iconic luxury brands. They discuss why luxury must return to its "old normal" of exclusivity and experience, the extraordinary rise of Miu Miu as a rebellious yet inclusive brand, and how the acquisition of Versace opens a bold new chapter for the group. Andrea also shares his philosophy on resonant leadership, empowering people to express themselves and embracing debate to reach better decisions. With ambitions spanning generations, the Prada Group is playing the long game. In Good Company is hosted by Nicolai Tangen, CEO of Norges Bank Investment Management. New episode out every Wednesday. The podcast In Good Company is part of Norges Bank Investment Management, a podcast about our investments. We are transparent about how the fund is invested. In this podcast, you get a deeper insight into the companies the fund is invested in. Our CEO, Nicolai Tangen, has in-depth interviews with the leaders of some of the largest companies in the world. You will get insight into their leadership principles, the company’s strategy and how they are dealing with a large investor like us. You will also learn more about our role as an owner of the companies. You can read more about the podcast on https://www.nbim.no/en/publications/podcast/ 0:00 Intro – Nicolai meets Andrea Guerra, CEO of the Prada Group 0:27 The DNA of Prada: culture, opinion, and nothing left to chance 4:27 Patience, creative tension, and long-term brand building 5:43 Why Miu Miu is the hottest brand in luxury right now 8:32 Storytelling, emotions, and getting the wallet out 10:50 AI, personalisation, and the future of customer relationships 15:04 Buying Versace: why and what they saw in it 20:22 Pricing, exclusivity, and the luxury industry's reality check 21:55 China, Europe, and shifting global dynamics 24:28 Leadership style, corporate culture, and advice for young people