Personal Branding di Industri “Tabu” | Ida Swasti - Persona by Rippple

Description

Ida Swasti is the kind of founder who wears her truth out loud. As the face behind Nipplets & Gthings, her personal brand has always been raw, real, and a little rebellious. But behind the viral stories and bold content is someone deeply self-aware, navigating burnout, mis-hires, and the growing pains of building a brand that matters.We talk about glorified hustle culture, identity beyond being an entrepreneur, and how she balances purpose with being viral.Tune in to hear how Ida found clarity through pain, stood firm in her values, and why personal branding, when done right, is never just about the numbers.00:00 Intro1:02 Public image vs perception of herself2:40 Throwback to how Clara & Ida met4:13 Entrepreneurship as a whole identity?5:26 Is entrepreneurship overglorified?7:41 Being a self-aware entrepreneur11:57 Expensive business lesson: mis-hire19:33 A painful learning process: literally unhealthy23:24 How to achieve 10K followers25:12 The power of founder-led marketing29:39 The viral podcast story34:32 Purpose over virality35:54 The new married life/content37:27 A powerful tip for those starting personal branding40:04 What can personal branding do for entrepreneurs?40:59 Switching lives with her dogUpcoming Guests:1.⁠ ⁠Ida Swasti (Founder of Nipplets and Content Creator)2.⁠ ⁠Jonathan End (Founder of 5758 Agency and Content Creator)3.⁠ ⁠Fridericiana Marie (CEO & Founder of Maiimi, Author of The Grey Area)4.⁠ ⁠Augie Aditya (Co-Founder of Creativera)🔔 Subscribe and turn on notifications. This one’s worth your time.----------------------------------------------------------------------------#podcast #personalbranding #entrepreneurship #skingame #founderstoryFollow our IG:instagram.com/rippple.effect/Listen on your morning jog:https://open.spotify.com/episode/6Fjw...Business inquiries:CP: 081223452268 (WA Only)