How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

Description

Emily Kramer led and built the marketing teams at Asana, Carta, Ticketfly, and Astro (acquired by Slack). These days, she’s the co-founder of MKT1, where she helps founders and marketers build and scale their marketing functions. Emily is also a well-respected angel investor and writes my favorite marketing newsletter (MKT1). In today’s episode, she shares her insights on when to hire marketers, how to determine which type of marketing hire is best for your team, how to best work with marketing, and what red flags to look for. Emily shares actionable templates and some incredible frameworks that are sure to expand your marketing knowledge. — Find the full transcript here: https://www.lennysnewsletter.com/p/how-to-build-a-powerful-marketing — Where to find Emily Kramer: • Twitter: https://twitter.com/emilykramer • LinkedIn: https://www.linkedin.com/in/emilykramer/ • MKT1 Newsletter: https://mkt1.substack.com/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — Thank you to our wonderful sponsors for making this episode possible: • Amplitude: https://amplitude.com/ • Lenny’s Job Board: https://www.lennysjobs.com/talent • Athletic Greens: https://athleticgreens.com/lenny — Referenced: • Building an efficient marketing machine: the fuel & the engine: https://mkt1.substack.com/p/fuel-engine • The GACC Marketing Brief: https://mkt1.substack.com/p/the-gacc-marketing-brief-the-best • The Tipping Point: How Little Things Can Make a Big Difference: https://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624 • Crossing the Chasm: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986/ • Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X • All the Light We Cannot See: https://www.amazon.com/All-Light-We-Cannot-See/dp/1501173219/ • The Daily podcast: https://www.nytimes.com/column/the-daily