He changed outdoor cooking forever — then took over Weber

Description

It’s time for our annual Fourth of July grill episode here at Decoder, which is when we invite the CEOs of outdoor cooking companies onto the show to explain just how their businesses kind of look like every other business. And this is a very special edition. Today we’re talking to Roger Dahle, the CEO of Weber Blackstone, a full circle moment for Decoder. Roger was our first-ever grill CEO on the show back when he was the CEO of just Blackstone. Five years later, Roger now runs one of his biggest competitors, after Blackstone announced a merger with Weber in 2024. So we talked about that process, and how Roger is managing the integration of these two grilling giants. Links: Weber and Blackstone to combine | The Verge How Blackstone became the darling of grill TikTok | Decoder (2021) How arson led to a culture reboot at Traeger, with CEO Jeremy Andrus | Decoder (2022) Big Green Egg CEO Dan Gertsacov on growing kamado cooking | Decoder (2024) How SharkNinja took over the home | Decoder (2025) Subscribe to The Verge to access the ad-free version of Decoder! Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Decoder is produced by Kate Cox and Nick Statt. This episode was edited by Eileen Felix. Our editorial director is Kevin McShane. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices