Financial Services Marketing S8 - New Product Introduction in Financial Services

Description

Financial services markets are constantly changing due to the introduction of products and services, designed to meet the needs of specific segments of the market. The new product development process in financial services is considerably different from product development practices in other services or goods markets due to the relative ease by which innovation can be achieved. In financial services, new products can be introduced to the marketplace through minor modifications of existing service attributes or the introduction of new attributes, often with little or no need for leapfrogging technologies. The BSU E-learning and Problem-based Learning Programme seeks to strengthen the capacity of South Universities including University of Ghana in the using of e-learning and problem-based learning approach for teaching and learning in UG. This video-lecture is developed under this initiative to enhance learning activities in the classroom and beyond.