Ep. 006 PINConvo with Annisa Herdyana, CEO DS Modest - Have We Hit Peak Busana Muslim?

Description

Indonesia's modest fashion industry once thrived, with local brands flourishing and diverse styles emerging. But as we enter 2025, the landscape is shifting. Declining purchasing power, the rise of fashion maklons, and an oversaturated market are tightening competition. Meanwhile, evolving e-commerce trends and social commerce disruptions are forcing brands to rethink their strategies. How can the industry adapt? What innovations are reshaping its future? Join Annisa Herdyana, CEO of DS Modest, in a deep dive with Nugroho Nurarifin, PINC Senior Partner, and Rina Prihartini, Mata Angin General Manager, as they break down the challenges and opportunities in today’s modest fashion market.