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The Big Book of Content Marketing

80% of your online advertising doesn’t reach your audience. People delete cookies and block ads. How can you reach your audience? There’s a new way. Your audience wants useful information. If it’s useful, they will share it. Use content marketing to give your audience what it wants. Based on real-world experience with Fortune 500s and Silicon Valley startups, this book covers: How Content Marketing fits into your marketing How to build your Content Marketing strategy Use Influencer Marketing to distribute your content Use SEO and PPC with your Content Marketing Metrics, tracking, and business goals for Content Marketing About the Author Andreas has worked at SGI, SUN, Brio, and Acxiom in Silicon Valley. He co-founded two digital marketing agencies. The second agency got investor funding, grew to 175 employees, and was sold in 2012. Andreas is on the advisory board of six Silicon Valley startups. This is his ninth book. His books were published by McGraw-Hill in the USA and Tsinghua University in Beijing (Tsinghua is the MIT of China). Andreas has been an SEO consultant for Stanford and manages PPC for MIT. He earned his post-graduate degree at the Universität Heidelberg and speaks four languages fluently. What Others Say “Actionable and intelligently written, … a blueprint for driving tangible results….” --- Shawn Naggiar, Chief Revenue Officer, Act-On Software "… fantastic overview of content marketing." Joe Lajos, Professor, Faculté des Hautes Etudes Commerciales (HEC) “… clear and accessible English for a worldwide audience… Ken Chang, CEO, ShanghaiValley.com “… captures the keys to making content effective…” -- Bonnie Crater, CEO, Full Circle CRM “… mandatory classroom reading.” – Jodi Gill, President, The Experts Bench "… the tools to create, distribute, and measure..." -- Ryan Withop, YouSendIt "… excellent book for the beginner or expert marketer…" -- -Craig Ellrod, Citrix Systems “Marketing professionals (…) will find this book invaluable.” Grace Hu-Morley, PolycomRead more

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