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The Agile Brand Guide: Creating an Agile Brand: Building authentic relationships between companies and consumers

Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an Agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways.In this latest book in the best selling Agile Brand Guide series, the evolution of brands beyond simple logos to be recongized, to an ongoing dialogue between business and customer is explored. The Agile Brand Guide: Creating an Agile Brand by international best selling author Greg Kihlström gives marketing professionals a solid overview of how to think about creating a brand that stands the test of time.Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide provides insights and ideas that both beginning and seasoned leaders can utilize to be successful.Read more

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