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Product Strategy and Roadmapping: A Guided Tour Through The Strategic Planning Process for Product Managers

Finally! A simple guide to help any product manager create a realistic, data-driven product strategy and roadmap!For any product manager or product team leader, formulating and executing on a solid product strategy and roadmap will always offer opportunities and present challenges. Today’s corporations require strategic-thinking businesspeople who have the requisite business acumen to gather customer and market insights, assess past and current business performance, and recalibrate resources to maintain or gain competitive advantage—all while influencing others who are needed to drive the business into the future.To create a link from now to the future, product people need to create or fine-tune goals and strategies for their products, as well as their resultant roadmaps.This “what to do and why” is of critical importance. After all, business leaders have invested greatly in capabilities to bring about innovation and creativity. Yet these pursuits won’t result in anything concrete if you don’t understand what’s needed to formulate and carry out your product strategy, and to create a roadmap that goes beyond the next release of features.Consider this book a narrated template with many subtemplates that can be used to capture data and portray trends. What I’ll explain will allow you to garner insights and think about possible opportunities and actions. Strategic planning can be overwhelming, but it doesn’t have to be. My goal is to create simplicity out of complexity.The book can be used a stand-alone resource or as a companion for Sequent Learning’sProduct Strategy and Roadmapping Workshop and its associated Applied Learning Program. The idea is that product strategy formulation and roadmapping isn’t just a course you take. Rather, it’s a methodology that cultivates cross-functional strategic thinkers who are better able to direct and utilize resources and make optimal business decisions.Read more

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