Project 7 to 1 Podcast: Ronald "Bonat" Barreiro

Paglalarawan

In this episode of the Project 7 to 1 Podcast, Carlo Ople sits down with Ronald Barreiro, CEO of Dentsu Creative Philippines and one of the country’s most respected advertising leaders. With more than three decades in the industry, Ronald has helped shape award-winning campaigns for global brands, led one of the Philippines’ top creative agencies, and served as Chairman of the Association of Accredited Advertising Agencies of the Philippines (4As). In a conversation that’s both insightful and personal, Carlo reunites with his former boss to talk about the evolution of Philippine advertising—from the golden age of traditional media to today’s creator-driven landscape. They discuss the current state of the industry, the importance of self-regulation in advertising, the growing influence of creators and digital platforms, and how agencies are adapting to an increasingly fragmented audience.The episode also explores leadership, creativity, mentorship, and what Ronald really thinks about working with Carlo back in the day. Whether you’re in marketing, advertising, content creation, or simply curious about how great campaigns are made, this episode offers a rare behind-the-scenes look at one of the country’s most dynamic industries.