Ngaku Brand Lokal padahal Impor, Strategi Marketing Baru? | Theory #7
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Mula sa album Founders' Theory
Paglalarawan
Sering dikira brand internasional, nyatanya Greebel adalah merek alat tulis lokal terbesar. Royanto Amin, Founder dari Greebel membagikan perjalanannya membawa Greebel menjadi brand lokal terbesar di Indonesia, bahkan hingga ekspor ke Timur Tengah. Bagaimana cerita selengkapnya?
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