Metrics in Marketing Analytics | From A Business Professor

Paglalarawan

Have you ever launched a marketing campaign and wondered—Was it successful? Did the ad bring traffic? Did that traffic turn into sales? Or did it just burn through your budget? This video is all about Key Metrics in Marketing Analytics—the numbers behind smart decisions. We’ll break down what these KPIs mean, how to calculate them, and how businesses use them to improve performance. Let’s dive in!