Hans Ulrich Obrist: What business can learn from the art world | Podcast | In Good Company

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What can business learn from the art world? In this episode of In Good Company, Nicolai Tangen sits down with legendary curator Hans Ulrich Obrist, Artistic Director of the Serpentine Galleries and a master of connecting ideas, people, and disciplines. Obrist shares how creativity starts with listening, why serendipity often beats rigid planning, and how bringing together art, technology, and culture can create entirely new experiences. From lifelong conversations with artists to exploring AI and multi-sensory exhibitions, his approach is all about curiosity, collaboration, and long-term thinking. A sharp, inspiring conversation on creativity, innovation, and navigating uncertainty. Many of the projects discussed in this episode can be explored further through Serpentine on Bloomberg Connects (available via the Bloomberg Connects app): https://www.bloombergconnects.org/ In Good Company is hosted by Nicolai Tangen, CEO of Norges Bank Investment Management. New episode out every Wednesday. The podcast In Good Company is part of Norges Bank Investment Management, a podcast about our investments. We are transparent about how the fund is invested. In this podcast, you get a deeper insight into the companies the fund is invested in. Our CEO, Nicolai Tangen, has in-depth interviews with the leaders of some of the largest companies in the world. You will get insight into their leadership principles, the company’s strategy and how they are dealing with a large investor like us. You will also learn more about our role as an owner of the companies. You can read more about the podcast on https://www.nbim.no/en/publications/podcast/ 0:00 Intro – Nicolai meets Hans Ulrich Obrist, world-leading art curator 0:43 What does a curator actually do? 2:35 Serendipity, long-term thinking, and how exhibitions evolve 6:06 The recipe for a great exhibition 9:44 Multi-sensory art, technology, and surprising new audiences 15:35 AI in art – does it matter who creates it? 18:10 Building relationships with artists: studio visits and