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Financial Modeling

A Founder’s Conversation with a Fractional CFO distills William McNarland’s 25 years in private equity and valuation into a founder-friendly series presented as direct Q&A. Each concise chapter opens with a single question he has fielded thousands of times from real founders, whether it is how to interpret unit economics, when to refresh a valuation, or what Investors expect in a data room, and then delivers a practical answer you can apply in minutes. The format lets busy leaders jump straight to the topic that keeps them up at night without wading through theory, while the cumulative arc builds a solid grasp of finance that turns board meetings from stressful to strategic. Clear language, concrete examples, and a focus on decision costs over jargon make the series a reliable desk reference whenever cash, capital, or control comes into play.In this Financial Modeling volume you will build a driver-based forecast that starts with the levers you control: price, volume, churn, and hiring pace, then runs cleanly through a three-statement model so every dollar reconciles to cash in the bank. Step-by-step answers keep every assumption on one sheet, lets you roll actuals forward in minutes, and display live runway, dilution, and valuation on a dashboard Investors can stress without breaking formulas. You will size each raise from concrete milestones, run scenarios and sensitivity tables that spotlight critical cash risks, and link the cap table waterfall so equity splits update automatically as terms shift.As each lesson sits inside its own Q&A chapter you can jump straight to “How do I forecast the Cost of Goods Sold when unit costs will fall as scale rises?” or any other pressing issue and apply the fix before your next board call. Master these mechanics and you will negotiate capital on firmer terms, control burn with confidence, and meet board scrutiny with data instead of guesswork.A Founder’s Conversation with a Fractional CFO equips founders with the sharp financial tools needed to fund their vision, hit their g

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