Ultimate AI Agents Masterclass for Founders & Marketers | Rethinking Marketing with AI Agents

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⭐️ Think School’s flagship Communication course with live doubt sessions : https://thethinkschool.com/sp/communication-masterclass/ 👉 Who would you like to see next on The Indian Business Podcast: https://forms.gle/37daEPEy7mAzhvv29 Spotify Link: https://open.spotify.com/episode/1OjMPPjNz5ov2xq8lr6upZ?si=Lj4ypRc5RoOI4xBuKXuQDw VIDEO INTRODUCTION: Most founders think AI is just another tool you plug into your stack. But what if it is already transforming how marketing gets built, tested, and scaled at India’s biggest banks? In this episode, we sit down with Kedar Ravangave, Head of Marketing, Kotak Mahindra Bank Ltd former Amazon leader, and one of the few executives in India actively deploying AI agents at enterprise scale across: Awareness, Performance, 1-on-1 Personalised marketing interventions at scale. Today in this episode, he breaks down one of the most important shifts happening in business today: - Why automation and AI agents are NOT the same thing - How simple inputs can now turn into creatives and campaign-ready outputs in minutes - And how AI is reshaping entry-level roles, while making subject matter expertise more valuable than ever If you are a founder, marketer, operator, or executive building in the AI era, this episode will change how you design and scale. Watch the full episode now! Timestamps 00:00 - Intro 02:35 - The AI Jobs Wake-Up Call 04:29 - Automation vs. AI Agents 08:37 - How an AI Agent Actually Works 20:32 - How Much Money Can AI Agents Save You? 22:12 - Can AI Video Give ROI? 26:26 - How to Build an AI Agent? 44:56 - Building Multi-Agent Systems 54:13 - Will AI Take Your Job? Must watch Episodes: 1. Viraj Bahl, How VEEBA is Conquering the Indian Food Market? https://youtu.be/n5ipHOFj-Hw?si=fjGjeZSK3fjMWAH- 2. Millennials vs Gen Z: The SHOCKING Truth About Debt, Alcohol & 10-Minute Delivery https://youtu.be/f1G3Z5K2q2Q?si=PnelgSllrQi_DHxf 3.Ananth Narayanan, 100x Your Brand in 60 Minutes with These PROVEN Tactics https://youtu.be/H088ypbYuDw?si=ChJJYhh5vsytKlFS 4.A