The First KPI Every Home Service Owner Should Track (Not Revenue) |

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🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Derek Cornish got laid off, answered a job ad, and became the top salesman at a window company. Then he and his partner Lakota Tidd built Top Home Improvements from a garage to $20 million a year across three Michigan locations on door knocking and 300 events a year. In this episode Derek breaks down the sales system behind it: why close percentage is the first KPI to track, why his Detroit manager did more revenue with fewer reps, the month they raised prices 30% and had their biggest month ever, sweat questions, same day next day, first in last in, the scariest room in the company, and how to fix commission breath before it costs you the sale. If you run a home service or home improvement sales team, this is the playbook. Follow Derek Cornish and Top Home Improvements: https://tophomeimprove.com | derek@tophomeimprove.com -- 🕐 TIMESTAMPS 🕐 -- 00:00 - Introduction 00:51 - Laid off, then top salesman 07:35 - Selling to people not looking 09:25 - Why 3 out of 10 wins 10:43 - Bottom line beats top line 14:37 - Never scared of price 16:41 - From texts to a KPI system 18:37 - Fewer reps, more revenue 26:30 - Commitments and accountability 29:45 - The scariest room 33:01 - The first KPI to track 34:26 - Same day, next day 37:27 - Beating the big brand 39:58 - When they ask for a discount 45:46 - Selling out of your own pocket 54:31 - Go for the no 55:37 - Commission breath 59:39 - A million behind, a million ahead 1:03:04 - Pancakes and the Top Home cult 1:09:01 - Raised prices 30%, biggest month 1:11:54 - Fractional CFO and accrual 1:13:14 - Role play, role play, role play 1:21:26 - Predictable Success 🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/