The Art and Science of Wine Tasting | Qian Janice Wang | TED

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No two people taste wine the same way, and science is starting to show us why. Sensory scientist Qian Janice Wang explores why experts and beginners experience complexity so differently — revealing that what makes a wine great may have less to do with what's in the glass and more to do with what's happening in your brain. (Recorded at TEDxNoVA on October 10, 2025) Join us in person at a TED conference: https://tedtalks.social/events Become a TED Member to support our mission: https://ted.com/membership Subscribe to a TED newsletter: https://ted.com/newsletters Follow TED! Instagram: https://www.instagram.com/ted LinkedIn: https://www.linkedin.com/company/ted-conferences TikTok: https://www.tiktok.com/@tedtoks Facebook: https://facebook.com/TED X: https://www.twitter.com/TEDTalks The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit https://TED.com for our entire library, transcripts, translations and personalized recommendations. Watch more: https://go.ted.com/qianjanicewang https://youtu.be/rweUKs3vBV4 TED videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with the TED Talks Usage Policy: https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a request at https://media-requests.ted.com #TED #TEDTalks #Science