Minisode 20: On Pricing, Mistakes I and You Are Making and Signs It's Wrong

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Pricing might seem straightforward — but over time, I’ve learned that most of us underestimate how many things quietly eat into our margins. We price for the product. But we forget to price for the business. Your pricing should factor in: Your salary and compensation as a founder/director Government compliance (taxes, licenses, statutory requirements) Rent and operational overheads Staffing and labor Software, tools, and systems that keep everything running If these aren’t built into your pricing structure, your profit is an illusion. And here’s the part we don’t talk about enough: pricing is emotional. For many founders, pricing feels deeply tied to self-worth. If you struggle with valuing yourself, charging higher prices can feel like you’re building a wall to push customers away. But that’s not what strong pricing does. Strong pricing creates sustainability. It allows you to serve well. It gives your business room to breathe. Here are signs your pricing likely needs adjusting: High revenue… but just as much money going out Constantly tight cash flow You can’t scale without feeling financially stretched You’re overworked and underpaid Revenue is vanity. Margin is sanity. Cash flow is survival. If your business is growing but you constantly feel pressure, the issue may not be effort — it may be "Profit is not extra - it's how the business stays alive." Find our host on socials: Instagram⁠ - https://www.instagram.com/yvonnekanyi TikTok⁠ - https://www.tiktok.com/@entrepreneurmamake Follow Founder Diaries on socials: ⁠Instagram⁠\TikTok - @founderdariespodcast Reach out to DigiTax to make your eTIMS compliance much easier: ⁠https://digitax.tech/⁠ | ⁠+254795279403 This podcast has been proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off.