How Billion-Dollar Businesses Actually Get Built

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Welcome back to The Paul Morris Podcast, brought to you by Entrepreneur Media. Today I sit down with entrepreneur and investor Michael Lazerow to break down what it really takes to build companies that scale—from the early days of the internet to billion-dollar exits and the rise of AI. Michael shares the hard lessons behind launching golf.com, building and selling Buddy Media to Salesforce, and why timing, demand, and storytelling matter more than technology alone. If you’re building a business, investing in the future, or trying to understand where AI and entrepreneurship are headed next, this conversation is packed with practical insights you can use right now. *Michael Lazerow* Instagram: https://www.instagram.com/lazerow/ Website: https://kassandmike.com/ *Connect with Paul* Instagram: https://www.instagram.com/paulmarkmorris/ TikTok: https://www.tiktok.com/@itspaulmarkmorris YouTube: https://www.youtube.com/@paulmorrispodcast Facebook: https://www.facebook.com/paulmarkmorris *Presented by Entrepreneur Media & Money News Network* Entrepreneur Media: https://www.entrepreneur.com/podcasts Money News Network: https://www.moneynewsnetwork.com Timestamps 00:00:00 Meet Mike and Cass 00:01:09 Marriage and the Book 00:03:52 Entrepreneurship Origins 00:05:51 Golfcom Domain Deal 00:07:48 Golfcom to Buddy Media 00:11:32 Timing and Tech Waves 00:14:39 Real Estate and Demand 00:22:09 Liquid Death and Go Gauge 00:38:17 Moats And Big Markets 00:39:47 Best Likely Vs Worst Likely 00:41:20 Demand Gen As Defense 00:43:53 Storytelling Wins Attention 00:46:39 Real Estate Returns Debate 00:54:14 Content Strategy For Realtors 01:05:26 Agentic AI And Local Brains 01:11:44 Fire Round And Farewell Learn more about your ad choices. Visit megaphone.fm/adchoices