Ep.9 | Behind India's Fashion Boom: A Supply Chain Expert's Inside Story ft. Priyanjali Dang

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Join us for an eye-opening conversation with Priyanjali Dang (Joy), a supply chain veteran with 23 years of experience spanning the entire fashion ecosystem in India. From founding her own brand to leading supply chain innovation at major retail organizations, Joy has witnessed India's dramatic transformation from designer-focused boutiques to the era of quick commerce. In this episode, we explore: ✨ How e-commerce revolutionized Indian fashion from 2-3% to 30% of brand revenue 🚀 The rise of quick commerce: from 3-week deliveries to 15-minute fashion drops 🌏 Fast fashion vs. sustainable practices: the real impact on artisan communities 📊 The future of fashion logistics: speed, data, and accountability 🛍️ How global brands like Zara and H&M reshaped Indian consumer behavior 🧵 The coexistence of traditional crafts and modern retail in India's unique market Whether you're interested in fashion, supply chain innovation, sustainability, or India's retail evolution, this conversation offers invaluable insights into one of the world's fastest-growing markets. Key chapters: 00:00 Introduction to the Conversation 00:59 Joy's Journey in Fashion and Supply Chain 03:54 Evolution of Fashion in India 07:48 The Impact of E-commerce and Quick Commerce 11:47 Understanding Supply Chain Dynamics 17:31 Global South's Role in Fashion Supply Chains 23:59 Sustainability Challenges in Fashion Supply Chain 33:21 The Evolution of Consumer Behavior 34:37 Personal Growth Through Discipline 38:09 Navigating Career Challenges 43:18 Defining a Life Well Lived 45:15 Rapid Fire Insights Connect with Priyanjali Dang: https://www.linkedin.com/in/priyanjalidhanjal/ About Custodians of Crafts: A podcast exploring the intersection of traditional crafts, modern business, and technology. https://www.subjectmatter.world/