Ep 73: Building SheerLuxe: The build, growth and £40M sell

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In this episode of Ladies Who Launch, we sit down with Georgie Coleridge Cole, Founder & CEO of SheerLuxe, the e-commerce and lifestyle powerhouse that redefined how women discover fashion, beauty, and culture online.Georgie opens up about the formative experiences that shaped her entrepreneurial mindset, how she stumbled into the world of e-commerce before it was cool, and the raw reality of building an incredible team from scratch while the industry was still figuring out what digital media even meant.What we cover:The honest story of building SheerLuxe and becoming an entrepreneur Discovering and navigating the world of e-commerceBusiness investment and financing. Why access to capital looks very different for women in business How to structure a strong team early and build a culture that scales Juggling life, business, and motherhood. The real, unfiltered versionIf you're a female founder navigating the chaos of building something bold, this one's for you.We Are Ladies Who Launch! CHAPTERS00:00 Introducing Georgie and SheerLuxe01:14 The SheerLuxe Mission and Platform Evolution09:16 Navigating Career Detours14:55 The Start of Building SheerLuxe21:56 Raising VC and Keeping Equity28:23 The Hardest Part of Leadership31:30 The SheerLuxe Team as the Brand41:52 Staying Relevant Through Change45:56 Editorial First, Monetise Later46:47 The £40M Sell53:09 Equity And Industry Stigma55:17 The Work and Motherhood Reality01:03:41 Life After the Acquisition01:07:19 Rocket Round 01:15:22 Best Piece of Advice 🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW GEORGIEInstagram: https://www.instagram.com/gcoleridgecole/SheerLuxe Instagram: https://www.instagram.com/sheerluxe/SheerLuxe TikTok: https://www.tiktok.com/@sheerluxeFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.