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The Survey Playbook: How to create the perfect survey

There is a need for more accurate, meaningful and actionable survey results in every organization that gathers feedback through online surveys and paper forms. This book is written for:Those who create surveys for customers, students, members, employees, alumni, or prospectsDo-it-yourself’ers who use web-based survey toolsEvaluation Committee members responsible for improving their course evaluation formsTradeshow organizers who gather feedback from exhibitors and attendeesCollege Administrators who interpret and act on faculty evaluation resultsCustomer Retention Specialist or others dedicated to engaging and keeping customersDirectors of Training responsible for instructor evaluationsMarketing Researchers who have heard conflicting messages about the usefulness of surveysThose using web-based or paper-based surveys for accreditation and evaluation purposesThose who get annoyed when wasting their time filling out poorly constructed surveysThe solutions in this book have been successfully applied at hundreds of colleges and universities, learning organizations, service providers, and trade shows; as well as for surveys of church membership, fund-raising drives, elementary and secondary schools, military training evaluations, political polling, high school sports official ratings, and online focus groups. Any situation where timely and interpretable feedback can improve products and services will benefit from the theory-based and practical advice found inTHE SURVEY PLAYBOOK.Read more

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