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My Launch Planner: Simple Strategy and Tested Tactics for Your Book, Podcast, or Product

Updated for 2025Launching a book, podcast, or product?This brief guide lays out the strategy and tactics I've used on 3 NYT bestsellers, and an Amazon #1 on every launch.There’s nothing secret or mysterious about a successful book launch (or a podcast or product launch). It’s simply calendar-focused attention to your goals."Launching your book, podcast or product doesn’t have to be confusing or overwhelming. Mike breaks down the process and makes it easy to succeed."- Jared Easley, Author and Founder of PodcastMovementI developed this strategy with books, but have also had success in launching podcasts, online courses, and other products.This planner is concise and packed with practical tips. -How to clarify your true goalsMake sure you have the right brand foundationHow to ask for (and receive) endorsements from influencersTemplates for emails to your launch teamBut I'm a writer, not a marketer. And I hate doing sales!That's exactly why you need a proven strategy, and detailed plan. Most writers are not great marketers, but that does not mean they can't follow a plan, add their own personality, and enjoy reaching more people with their words.What if I already released my book?The good news is, you can launch, or re-launch, your book any time."Simply put, 'My Launch Planner' is the most comprehensive, easy-to-read overview of how to successfully launch a book that I have ever read. It is full of specific How To's and What NOT to Do's arranged in an easy-to-follow calendar-like schedule. As a still-new book author, I found it super, super encouraging. "- D.P."Publishing a book is powerful way to build your business, grow your influence, and create a platform for your message. Mike Loomis gives you his practical brand-building expertise so you can create a book launch that delivers results. If you’re worried about your launch, pour yourself a cup of coffee and readMy Book Launch Planner.His guidance will build your confidence so you can launch your book, and your brand, well."- Aurora Gregory,Marketing Strategist,

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