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Big Billion Startup: The Untold Flipkart Story

Winner of the Gaja Capital Business Book Prize and the CK Prahalad Best Business Book AwardThe definitive account of India’s biggest start-up that redefined ecommerce, entrepreneurship and the way we shop and live.IIT graduates Sachin Bansal and Binny Bansal founded out of a Bangalore apartment what would become India’s biggest e-commerce start-up. Established in October 2007, Flipkart began as an online bookstore and soon came to be known for its ‘customer obsession’. As the start-up’s reputation grew, so did its value, with venture capitalists in India and abroad lining up to invest heavily in the company that stood for bold ambition, unabashed consumerism and the virtues of technology.Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer whose dominance they had once dreamt of emulating. Flipkart’s auction involved some of the corporate world’s biggest names, from Jeff Bezos, Satya Nadella, Sundar Pichai to Masayoshi Son and Doug McMillon, an ironic testimony to the strength of what the Bansals had forged.Based on extraordinary research, extensive interviews and deep access to key characters in the Flipkart story,Big Billion Startupis the riveting and revealing account of how Sachin and Binny Bansal built and sold India’s largest internet company."Mihir Dalal's deeply reported telling of the Flipkart story has it all: mercurial founders, avaricious investors and ruthless internet kingpins. Anyone interested in the remarkable history of the company that changed India should read this book." (Brad Stone, best-selling author ofThe Everything StoreandThe Upstarts)"[A] thoroughly gripping narrative...a must-read for every entrepreneur, every employee wis

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