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The Gift of Small Potatoes: How a Culture of Generosity Empowers Mission-Driven Brands to Win Trust, Earn Loyalty, and Unlock Abundance

Many people think philanthropy is something only wealthy people can do. When leaders and brands empower people to experience the joy of giving, they win everyday givers’ hearts and minds. When you inspire people to think of philanthropy as an act of generosity and not as a management function, they are more likely to achieve their charitable goals. When you inspire people because you begin the relationship with a grateful and generous heart, you’re more likely to succeed in your fundraising goals. Learn how Morgan Roth, Lauren Steiner, Megan Constantino, Brian Frederick, Cecilia Render, Deborah Hoover, Laura Malone, and Tom Ahern make a case for how a generosity culture can empower philanthropy and inspire supporters. This book will give you what you need to empower people to give generously and find deeper fulfillment in your philanthropy work for a cause about which you both care.Read more

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