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The Anti-Sales Manual: Mastering the Art of Blowing Deals: A field guide to missing layups, repelling warm leads, and other time-honored sales traditions.
Some sales reps have a golden touch. They charm their way to close after close, turning objections into commissions without breaking a sweat.This book is not for them.This one’s for the reps who’ve mastered the art of blowing deal after deal with a cringe-inducing symphony of awkwardness and mistimed pitches.Whether it’s ignoring warm leads, misreading the fine print, or skipping the pleasantries when a handshake would suffice, the pages ahead highlighttwelve proven techniques for turning “almost sold” into “absolutely not.”Read more
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