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Promote LIke a Pro: Small Budget, Big Show

Promote Like a Pro Offers Low-budget Solutions for Publicity and Marketing With the publication of Linda F. Radke's Promote Like a Pro: Small Budget, Big Show, help has arrived for self-published authors and other entrepreneurs seeking low-budget solutions to promote their projects. It comes as a shock to many self-publishers that publishing a book isn't the end of the project, but the beginning. "Promoting and marketing an unknown author is about as challenging as it gets," says publisher and book producer Linda F. Radke, when explaining why she decided to share advice about publicizing, promoting and marketing books in this new volume published by Five Star Publications, Inc. "Self-publishers definitely need this kind of help because the competition is so intense," Radke says. Indeed, more than 50,000 books are published and more than 7,000 new presses come into existence each year. "With this kind of competition, you just can't expect your book to make it by word of mouth." In Promote Like a Pro, a featured alternate selection of the Doubleday Executive Program Book Club, Radke provides a road map for those who cannot afford (or choose not to hire) public relations and marketing specialists. Aimed primarily at self-publishers, Promote Like a Pro outlines the fundamental ideas and techniques that apply to almost any promotional campaign for any product. Readers will learn the basics of publicity and promotion and how to put together a strong marketing plan. Radke augments her own insights, gained through 15 years in the industry, with the advice of a number of experts, including Mary Westheimer, president of BookZone.com; Alf Nucifora, who syndicates his Shoestring Marketing column to 40 business papers nationwide; Jeff Todtfeld, an associate producer at Fox News Channel 24-hour cable network; and Charlene Costanzo, who has sold more than 250,000 copies of her own self-published book. Insiders provide the scoop on how to access the media, tips on building a successful marketing plan and promotional techniques b

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