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Cracking the Millennial Code: Decoding the Generations to Effectively Motivate and Manage Millennials

Millennials are infiltrating the workplace. And yes, that should terrify you. The entitled, overly optimistic, impatient, lazy, homebody, generation full of unrealistic salary expectations and perfect work-life balance is taking over your company as your customer, your team members and your sales reps. Cries of frustration are heard billowing down the halls of the corporations as managers desperately try to figure out how to motivate and manage millennials. The millennial generation is the largest generational cohort in US history. Arguably, Millennials are the most misunderstood generation with stigmas ranging from being lazy to possessing unfathomably short attention spans to living in their parents’ basements. Writing off a millennial because you don’t understand them can be detrimental in future-proofing your organization. In fact, understanding the mind of a millennial will undoubtedly help you better position your company to leverage the best attributes of this young workforce. Contrary to common stereotypes, not every millennial requires a trophy. Motivating millennials takes many different forms. In this book, Ryan Vet takes the reader on a journey through history. To best understand the millennial generation, you must first understand what has made the generation the way they are.Read more

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